Specialized vs. Full-cycle sales – when should we let sales reps own the entire sales funnel?

Specialized vs. Full-cycle sales - when should we let sales reps own the entire sales funnel?

Predictable Revenue has defined a sales process that >95% of all SaaS companies adhere to – specialization. The main argument is ‘people do few things better’. Recently, however, more and more SaaS companies have opted back to the more traditional full-cycle sales process. This article describes the arguments of each side and tries to point the reader in the appropriate direction.