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A lot of CEO’s and founders are reaching out to me about how they can fight churn which is hitting their customer base during these hard times.
All of them are now, more than ever, aware, that they can’t lose their customers. That churn prevention is arguably the most important thing they can do right now.
With a difficult year ahead for closing new business, growth now, more than ever, needs to come from upselling and making sure that no revenue is lost in the form of customer attrition.
Combine this with the fact that retaining customers is far cheaper than acquiring new ones, as it does not push hard on the cash flow (in the form of Cost of Acquiring a Customer) and also gives bigger revenue potentials.
It’s a no brainer that you need to invest in a solid churn prevention plan.
As the COVID-19 virus spreads across the world and wreaks havoc amongst us, it reminds me that churn behaves in a similar way inside a company.
A healthy company shows low signs of churn and can accommodate a small hit.
On the contrary, companies that already have health issues are now more susceptible to the cold wind of recession and the dangers of the churn germs. Before they know it, they will develop a serious illness, or even worse, when they don’t make sure that their customer base is in excellent condition.
In this article, we will walk you through the 17 churn germs that live in the cracks of your customer base.
You can get the full guide, including signs, prevention- and countermeasures, in our free eBook!
In this eBook, you will get hands-on, practical know-how about:
If you understand and overcome the 17 churn germs, you have taken a great first step into reducing your risk for churn. The 40-page eBook will provide you with in-depth information about
Preventing churn is the Nr. 1 measure to take if you want to keep your business afloat during the crisis.
Join our (online) Masterclass in May for only 69€! In this Masterclass, you will create your own Churn Prevention Plan – the strategic framework to kill all 17 types of Churn!