‘To outbound’ or ‘not to outbound’ that is the question.
Most companies are reluctant to move beyond inbound for mostly invalid reasons that are discussed in this article. Outbound sales should be part of most B2B SaaS companies.
Voice in Sales: Impact on sales success in SaaS
Your voice has a major impact (84,4%) on your sales success in SaaS. This has a range of practical implications for sales reps & sales managers.
Being nice in Sales: How bad is relationship building really?
Can you challenge customers without having build a relationship that allows you to give advice to your buyer? No. Relationship building is important, if done correctly.