B2B SaaS Outbound sales Course

Teaching you the core principles and practices of B2B SaaS outbound sales in 1-day based on industry best practices.

Become a rainmaker for your company!

Become a SaaS outbound sales expert!

Do you want to bring your outbound sales skills to the next level? Or are you charged with setting up outbound in your company?
Then this is the course for you:

After completing this workshop you will master the following:

Understand if your company can benefit from outbound sales and how to implement an outbound programme efficiently

Learn the best-practise of how to setup an outbound cadence including targeting, messaging, multimedia usage & spacing

Implement those techniques by practicing real-life cases

Understand how outbound differs per geographical focus

Train best-practise outbound calling in role-plays that build a crucial step in your outreach cadence

Upcoming Courses

There are currently no events.

Our trainers

Driven to make you successful.

Nils Brosch

Founder SAASCollective
Sales Consultant

Founder at SaaS.eu.com, Chief Commercial Officer at Recruitee (grew revenue from €30k MRR to €300k in 2 years)
Founder & Head of Operations at Travelcircus.de in Berlin (raised €4M, currently 50 employees)
Sales Director Eastern Germany & Head of Sales in UAE at Groupon
‍Education: MSc at Rotterdam School of Management

Tom van Berkel

Chief Revenue Officer at Easygenerator

Business Development & Enterprise Sales at Salesforce.com
Sales Manager at Microsoft
Co-Founder at Mobiyou & BoGames
‍Sales at Google
‍Education: MSc. at Rotterdam School of Management

Curriculum: Overview

Below an overview of the topics which we will cover during this 1 day training.

Learn what outbound sales can bring to your organization and when (not) to use it.

Understand the differences and respective advantages between a specialized and a full-cycle setup.

Understand the ingredients of a winning outbound formula. Plus, no – there is no silver bullet.

Apply the ICP framework in a use-case company and understand the impact for your company.

Understand and apply the in’s and out’s of both outreach philosophies by defining a strategy, cadence and messaging in a workshop scenario.

Apply the frameworks that are taught in class to create a compelling message in a workshop.

Understand the statistics and best practices behind outreach.

Understand how cold calling differs from discovery etc. and how to structure a call successfully.

Outreach is bound to be full of ‘No’s – learn how do we turn them into a ‘Yes’ and how de-escalate a situation.

An overview of the top 10 FAQ’s of people that are new in the field of outbound sales

Why our participants are lovin' it

The sales team enjoyed the training and got both new ideas and confirmation.

Michel Rasing,
Head of Sales - Channable

I really loved how real world examples were brought forward in the training.

Matthias Wolf,
Co-Founder / COO - firstbird

SAASCOLLECTIVE has supported us in building a data-driven outbound process that fuels the growth of our business

Mike Keyzer
Scalability & Growth Manager - Taxibutler

“"There are a lot of ways to learn things: you can read a book, read a blog post, but there’s something more about a workshop where you can figure things out with other people, learn experientially, and try to fail in a safe environment."”
Anabelle Porter
Sales Manager

Included in this training

Below an overview of the topics which we will cover during this 1 day training.

Peer-to-peer feedback

We deliberately choose for classroom training, because getting the theory is just 1 facet of this training. An experienced tutor and a classroom full of likeminded people is what you need to bring the theory into practice.

Library of tools

We spend years in Customer Success and make sure we give you the best theory and tools. We created a library of best practices which we share during the course.

Practical exercises

Our trainings are stuffed full with practical excercises to make sure that the knowledge sticks and comes to life.

Training materials

We make sure you receive all training materials. Furthermore you receive a set of our most loved sales books.

Trainer support

We understand that every organization is different and that putting theory into practice can be hard. That’s why our trainer will be available for further questions after the course.

Alumni network & events

After your consent, we will add you to the alumni network to further exchanging best practices and experience. Furthermore we organise regular events/meetups to keep the knowledge up to par.

Frequently asked Questions (FAQ)

Chances are high your (burning) question has been asked before. Below an overview of the most common ones.

Yes, but only the person who purchased the ticket can make these changes by contacting us on info@saascollective.net. You are free to change your ticket details up to two days before the event, including name, title, etc. Please make sure these details are correct as they will be what we show on your badge!

We offer a full refund up to one month before the event. Simply log in to Eventbrite and request the refund following these instructions. As with changes, only the person who purchased the tickets can request a refund.

Yes, you can. Please note that no tickets are held/issued until payment of the invoice has been received. Request to pay by invoice by emailing tickets@saascollective.net
We cannot agree to any terms and conditions associated with Purchase Order numbers or other supplier agreements. We do not fill in supplier detail forms for ticket invoices.

As this is a foundation course, this training is focussed on customer success professionals with less then 2 years of experience in the field.
If you are still in doubt, please feel free to contact 1 of the trainers by filling in the contact form.

Yes, you can. Our trainings are designed in a modular way, which means that you can always level up your skills by following more advanced trainings or masterclasses.