give sales demos NOT Product demos.

We will teach your sales team the skills to convey relevant information that stick in the mind of the customer.

Demos are a modular Show

Demos shows that you can actually deliver on what you have discussed in the discovery call. A demo without a discovery call is redundant. The training focusses on bringing across tactics and ways to make sales demos memorable and effective.

What we Teach in the Sales Demo course

Relevance trumps Abundance

We don't buy products for more than 3-4 reasons. Salespeople tend to overload their prospects in the hope that some of the features land, however, this diminishes the perceived value of the product.

The more attendees the merrier

Ideally we speak to every person that attends a demo to redefine the scope of our demo. The more attendees the higher the likelihood to close a deal.

How to avoid Death after demo

Most clients that I work with have a the highest proportional drop-off after the demo stage. We will assess ways to not lose control after the demo.

Stories stick better than features

Assume that a decision about your product is being made 3 weeks after the demo. What will the DMU remember Feature 1 & 2 or a story that encapsulates the features with a relatable company as the hero.

How to keep discovering

More than half a the book on sales demos is about discovery. Discovery is a stage but also a continuous process.

How to keep attention span high

Disco demo; shit show; show up and throw up etc. I am collecting ways to describe bad demos. We will learn how to continuously elevate the naturally occurring attention loss.

All you need to know about this course

2 x 2 hour online trainings

Online Classroom Training in small groups – Max 12 people.
Bespoke company trainings available from 5 participants.

Starting at €399 per participant.

What happens after the training?
We offer advanced follow-up courses and bespoke coaching options.

Talk to the Trainer to get the right Training for your Company

We will call you and check in if the Course is a fit for you and your team. 

Our trainers

Driven to make you successful.

Nils Brosch

Founder SAASCollective
Sales Consultant

Founder at, Chief Commercial Officer at Recruitee (grew revenue from €30k MRR to €300k in 2 years)
Founder & Head of Operations at in Berlin (raised €4M, currently 50 employees)
Sales Director Eastern Germany & Head of Sales in UAE at Groupon
‍Education: MSc at Rotterdam School of Management

Tom van Berkel

Chief Revenue Officer at Easygenerator

CCO at Easygenerator                                                                                              Business Development & Enterprise Sales at                    
Sales Manager at Microsoft
Co-Founder at Mobiyou & BoGames
‍Sales at Google
‍Education: MSc. at Rotterdam School of Management 

Why our participants are lovin' it

The sales team enjoyed the training and got both new ideas and confirmation.

Michel Rasing,
Head of Sales - Channable

Nils has trained and coached our young Sales super professionally in less than 4 months and helped them tremendously to become real Sales professionals.

Igo Trampe
COO - Trengo

I really loved how real world examples were brought forward in the training.

Matthias Wolf,
Co-Founder / COO - firstbird

SAASCOLLECTIVE has supported us in building a data-driven outbound process that fuels the growth of our business

Mike Keyzer
Scalability & Growth Manager - Taxibutler

"I thought I knew how to sell software - the course exposes your blindspots and triggers you to learn more and more and more. We had a big difference in the sales team performance level before and after the training."
Anabelle Porter
Account executivE

Included in this training

Below an overview of the topics which we will cover during this 1 day training.

Peer-to-peer feedback

An experienced tutor and a digital classroom full of likeminded people is what you need to bring the theory into practice.

Library of tools

We spend years in Customer Success and make sure we give you the best theory and tools. We created a library of best practices which we share during the course.

Practical exercises

Our trainings are stuffed full with practical excercises to make sure that the knowledge sticks and comes to life.

Training materials

We make sure you receive all training materials. Furthermore you receive a set of our most loved sales books.

Trainer support

We understand that every organization is different and that putting theory into practice can be hard. That’s why our trainer will be available for further questions after the course.

Alumni network & events

After your consent, we will add you to the alumni network to further exchanging best practices and experience. Furthermore we organise regular events/meetups to keep the knowledge up to par.

Frequently asked Questions (FAQ)

Chances are high your (burning) question has been asked before. Below an overview of the most common ones.

Yes, but only the person who purchased the ticket can make these changes by contacting us on You are free to change your ticket details up to two days before the event, including name, title, etc. Please make sure these details are correct as they will be what we show on your badge!

We offer a full refund up to one month before the event. Simply log in to Eventbrite and request the refund following these instructions. As with changes, only the person who purchased the tickets can request a refund.

Yes, you can. Please note that no tickets are held/issued until payment of the invoice has been received. Request to pay by invoice by emailing
We cannot agree to any terms and conditions associated with Purchase Order numbers or other supplier agreements. We do not fill in supplier detail forms for ticket invoices.

As this is a foundation course, this training is focussed on customer success professionals with less then 2 years of experience in the field.
If you are still in doubt, please feel free to contact one of the trainers by filling in the contact form.

Yes, you can. Our trainings are designed in a modular way, which means that you can always level up your skills by following more advanced trainings or masterclasses.