Saascollective Blog

A plea for more cohorts in sales
SaaS

A plea for more cohorts in sales

Most conversion rates are actually only displayed on a ‘one-month basis’ in CRMs, so a month-on-month comparison approach to funnel analytics would already be an improvement. Nevertheless, the blended conversion rates on those month-on-month comparisons, don’t give actual insights about process improvements or individual improvements made over time. Hence, a plea for actionable sales cohorts per sales rep.

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