One sales training doesn't turn the Ship around

We Look At Sales From All Angles.

Acquiring new customers is hard? Your unit economics don’t work out? You can do better. We help SaaS companies to finetune their commercial engine and make sure it works like a charm.

We analyze, optimize and scale your Sales through specialized training and consulting.

We believe every SaaS can scale. We just need to find out how.

To outbound or not to Outbound?

Moving from inbound to outbound is mostly a lengthy process of learning through failure and demands a culture change in your SaaS. Let’s fast forward through the painful bit and get outbound results within 4 months.

How can I create more urgency?

Your deals keep going dark in the last phase of your pipeline? It’s most certainly due to a bad discovery. Let’s scan your process, identify inefficiencies and train your team to do things the right way.

What pricing model suits our product best?

Most startups are selling themselves too cheap. Is your pricing attached to a value metrics that is every increasing? Is it big enough to cover CAC? We review the current state of your pricing and work out a new approach to make more money with the same effort. 

What type of Head of sales works for Us?

X-Google? X-Salesforce? = Great Head of Sales? Far from it. A good Head of Sales profile depends on criteria that are nearly unique to you company (ACV; startup experience, growth plans etc.). The HoS position is the most mis-hired position out there – so make sure that you pick the right revenue leader for your team. 

How can I improve my team consistently?

One training won’t turn the ship around. Learning theory states that we will have forgotten 80% of a training after the first month. SaaSCollective aims to reinforce training elements through targeted coaching and repetition to increase the knowledge stickiness. 

The Model of Too many P's

Your commercial performance will not be improved solely by giving better demos or making a change in pricing. Improvement always comprises a multitude of factors.

Therefore, I have elevated Michael Porter’s 4 P model to a less catchy model that covers all possible P’s influencing performance.

The result of the model is a comprehensive maturity model, showing hands-on steps to take to get to the next level with the entire commercial organisation.

Success in Sales comes in three steps: Analyze, Optimize, Scale

Probe

In a 60-minute call, discuss your commercial challenge and point out first areas of improvement and suggest a plan of approach.
Free
  • 30 minute call
  • Talk to the expert
  • We pinpoint your biggest pain points

Analysis & Design

Based on the model of too many P's the commercial organisation will be scanned and findings be plotted in a maturity model. Afterwards, processes, playbooks and scripts are worked out to ensure immediate actionability.
Custom ~4-5 working days
  • Maturity Model Assessment
  • Actionable expert knowledge
  • Playbook & script definition
  • Hiring Scorecard definition
  • Recommendations for all 16 P's of the Model of too many P's
  • Training

Sustainable training

Regular training theory says that 80% is forgotten after 1 month. Hence, we designed a training based on interactivity, repetition and coaching to ensure max. knowledge retention & application.
Custom
  • Hands-on training in Prospecting, Discovery, Demo, Closing & Upsell
  • Interactive roleplays & assignments
  • Repetition of focus areas
  • Coaching of Sales Managers (Train the trainer)

Let's bring your commercial engine to full throttle.
Start with a free assessment.

Follow Our Sales Know-How:

A plea for more cohorts in sales

A plea for more cohorts in sales

Most conversion rates are actually only displayed on a ‘one-month basis’ in CRMs, so a month-on-month comparison approach to funnel analytics would already be an improvement. Nevertheless, the blended conversion rates on those month-on-month comparisons, don’t give actual insights about process improvements or individual improvements made over time. Hence, a plea for actionable sales cohorts per sales rep.

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KPIs to evaluate sales MANAGERS

KPIs to evaluate sales MANAGERS

This article sheds a light on actionable KPIs to measure the performance of managers. Sales reps are transparent, everything is measured. Sales managers, however, only need to report realized revenue numbers – something that they do not directly influence.

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Momentum vs. learning: How to react to bad sales calls?

Momentum vs. learning: How to react to bad sales calls?

On the one hand, we should sustain momentum after a bad call, make more calls, and not dwell on the bad experience, but we probably will not learn. On the other hand, we should stop, reflect, adjust & learn, but then probably lose our ‘flow’. How to combine positive ‘blinders’ thinking with learning from every given opportunity?

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